A page for the work.
The link in bio is the new front door. We built the one we wanted, then opened it to everyone.
01The link in bio is the new front door
One URL decides the first impression — the bio under your handle, the line on your card, the fold of an email signature. The category filled up fast and cheapened faster: same stack of buttons, same borrowed templates, nothing that looked like the person behind it.
02One page, all of it
Profile, links, photos, video — one canvas, one paper, no nav, no tabs. A grid that gets out of the way when the work shows up.
03What we believe
Six tenets. Held loosely enough that the editor surprises us. Firmly enough that the defaults still feel like ours.
- 01
The work is the feature.
Galleries, dashboards, walls of metrics crowd the work out. The loudest thing on a page should be the page.
- 02
Defaults are opinions.
The default tile, font, paper — these are decisions we make for ourselves first, then ship.
- 03
One page, not seven.
Cards stack. Sites multiply. A herepage is the one place: the link, the work, the way to reach you.
- 04
Made, not generated.
We pick what to leave out. Templates are starting points, not vending machines.
- 05
Links, not feeds.
No timeline. Your page points outward — to your work, your shop, your inbox — and stays out of the way.
- 06
Your page is yours.
No analytics over the visitor's shoulder. No ad surface. The page belongs to whoever made it.
04Who this is for
Photographers, writers, studios, shop owners, engineers, anyone whose work doesn’t fit on a 16-icon grid and shouldn’t have to. Anyone quietly tired of the default.
05The promise
The page belongs to you: no surveillance, no ads, no re-ordering. The defaults will be opinionated — type, paper, and rhythm we’d ship for ourselves. Change everything; you shouldn’t have to change anything to look like yourself.
— Yours, sincerely.
The herepage team · April 2026